At Fitzroy & Co, the in-building art collection has been thoughtfully curated to reflect the layered narratives of place, community and creative expression.

Drawing on the talents of local artists, designers and makers, the collection weaves together a myriad of works by Victorian artists and designers that speak to Melbourne’s rich cultural landscape.

Sculptural forms, contemporary photography and works on canvas all find their place here — speaking to unique perspectives on place, connection and making within Fitzroy & Co.

SW Art Consulting worked closely with our partner Est. to envision an in-building and public art strategy and framework to support the commissioning and development of a collection that is deeply connected to place and the creative spirit of Melbourne.